In addition to the audio clip, you will also need a square, 640×640 pixel image that accompanies the audio portion. You can also utilize free creative tools and services through Spotify if you need help to produce an audio ad. Audio Adsįor audio ads, if you have an existing audio ad, you can upload it directly to Ad Studio. Only one ad format can be selected for each ad set. These ads are served to Spotify Free users during breaks between songs on both desktop and mobile. Spotify offers 30-second audio or video ads that are seen and heard by the ad-supported Spotify app. Now that you know what objectives are available, let’s look at the ad types. Music-related: An artist’s music, a concert or artist merch.Non-music related: A brand, product or organization.Here are the promotion (campaign) types that are available: It’s not just music-related campaigns on Spotify. Let’s hop into what Spotify Ad Studio offers to advertisers. Music-related ads are not the only options for promotion on Spotify. While you may think that Spotify doesn’t meet what you’re looking for in an advertising channel, the targeting opportunities might make you think again.
In June 2020, Spotify moved its Ad Studio out of beta and released the advertising option worldwide. In October 2020, Spotify reported that the platform has 320 million monthly users worldwide, with 144 million of those being paid monthly users. Spotify, Pandora, Apple Music, Amazon Music, YouTube Music, Deezer… It seems like new music and podcast streaming services are everywhere.
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